BenS is a consultancy and management agency specializing in the organization of sporting events. Such an agency can only be as good as the people it employs. The BenS team of experienced consultants has been carefully selected by founder and general manager Henny Smorenburg.
Mr. Smorenburg held a number of financial management positions with the Royal Dutch Soccer Association, where he played a major role in securing the European Football Championships of 2000 for the Netherlands and Belgium. His responsibilities included ticket sales, IT, accreditations, accommodation and finance. In this position Mr. Smorenburg was able to contribute to the great operational and financial success of Euro 2000. Through this he gained experience that came in handy when the UEFA started preparations for Euro 2004 in Portugal, in which Mr. Smorenburg also played an important part.

Recently BenS has been involved in projects on behalf of the Royal Dutch Swimming Association, the Dutch Ministry of Health Welfare and Sports, the Dutch Olympic Committee/Netherlands Sports Federation and the Royal Dutch Soccer Association. In addition, the FIFA has assigned the organization of the FIFA World Youth Championship 2005 to the Netherlands. BenS has been entrusted with the operational organization of this major tournament.

Mission statement: BenS aim to assist sports associations and authorities with the preparation and organization of major sporting events - from feasibility study through professional execution to post event evaluation.